The Northcliffe Revolution Essay Example

The Northcliffe Revolution Essay The intention of this paper is to explore the notion that Lord Northcliffe, the owner of popular papers in the late nineteenth and early twentieth centuries such as the Daily Mail, had such a pivotal role in the press of the epoch that he could be easily described as possessing such incredible power as to revolutionise a growing industry, such as that of the print based press. To be able to develop upon, or dismantle, such a widely debated topic of the era in which the press industries boomed and caused this vast and historical moment of the public communications field, I intend to analyse both the suggestions which support and the suggestions which disagree with the notion that Northcliffe had such a pivotal role in defining how the press developed in the period 1890-1930. Questions have been raised as to whether or not the so-called Northcliffe Revolution is really a useful way of understanding developments in British press in the above-mentioned period, 1890-1930. Francis Williams who was the 1940s press officer to Labour M. P. Atley claimed that Northcliffe started a revolution in the press industry, whereas Jean Chalaby would argue that Northcliffe didnt produce revolutionary ideas when it came to journalism etc, he more simply applied improved, and developed, upon existing techniques (Chalaby: 2000: 27). We will write a custom essay sample on The Northcliffe Revolution specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Northcliffe Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Northcliffe Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is from these sort of fundamental arguments that the intentions of this essay will be based, and from this will come an opinion on the usefulness of understanding press developments between 1890 and 1930 through the perspective of the Northcliffe Revolution. Northcliffe himself knew the importance that a national daily newspaper would mean to him financially and so introduced to the nation its first daily paper The Daily Mail. It was Northcliffes entrepreneurial desire to achieve this target that led to the Daily Mail reaching a circulation of just a few thousand under 1 million readers at 989,000 (Williams: 1998: 56). But this would not have been possible if not for the mass use of advertising within his publication. Advertising During the period of 1890-1930 the print based press undoubtedly developed financially. As is understandable the costs in order to produce a publication such as a daily newspaper rose considerably. During the 1830s, publicist Henry Hetherington needed only thirty pounds in order to start his paper, whereas Lord Northcliffe needed almost six hundred thousand pounds in order for his Daily Mail venture to get off the ground and become a realisation (Curran Seaton: 1991: 35). It was through this knowledge that Northcliffe knew that revenue would need to be gained through some other approach. Northcliffe also understood the need to keep the cost of buying a publication for the average consumer down to the minimum as to attract a continual and loyal following. Thus, Lord Northcliffe pioneered the use of mass advertising. Undeniably, advertising had always had a part to play, but Kevin Williams, who wrote Get me a murder a day! : A History of Mass Communications in Britain, would argue that there had never been such an indisputable link, at that moment in time, between the advertisers and the major publications. Advertising became not only the main source of revenue but also the main way of keeping prices down, so in turn newspapers ceased to sell at their factual outlay and the cover price of the newspapers was subsidised by advertising profits. Williams though, recognises the fact that Northcliffe had a major part to play in the area of advertising, but he does recognise the fact that major publications that were not Northcliffes were already heavily reliant on the advertising side of their revenue. By the late eighteen-eighties, nearly sixty one percent of the column space of the Telegraph, forty nine percent of The Times and just over forty percent of the Scotsman were devoted to advertising. This seems to point to the notion that the application of advertising was already a major factor of publication revenue and not a revolutionary idea drummed up by the ever power-increasing Lord Northcliffe. Other factors though, indicate a very strong argument in favour of the Northcliffe Revolution idea. Lord Northcliffe certainly can be acknowledged as being the founder of the idea in which circulation figures are printed on the cover of the publication. Lord Northcliffe knew that his newspapers were the major players in their respective target markets, and he recognized that if advertisers had a realisation that this was accurate then they would be more inclined to pay his publications for advertising than his competitors, and so front-page circulation statistics were born. Coupled with this new idea of openly printing the newspapers circulation figures was the innovative idea that Northcliffe came up with, which was to charge rates for advertising based on the size of the circulation. Whereas previously the advertisement rates were charged by the amount of space taken up to print that advert (per column inches), Northcliffe charged advertisers for every 1000 readers, and therefore creating a major link between publications and advertising for the present and the inevitably the long term (Williams: 1998: 59). Through this increase in advertising revenue, Northcliffe was able to increase circulation through the cutting of the cost of the paper and hence came up with the well-remembered slogan of the Daily Mail, the penny paper for half a penny. Large-scale advertising led to a major revamp in Northcliffes Daily Mail becoming the first to break up the column style of traditional newspaper appearance (Williams: 1998: 59). Newspaper Composition and Journalistic Techniques Through Northcliffes significant contribution in providing what seems to be an almost eternal link between advertising and newspapers, he also changed the way in which a newspaper is structured, its composition, and the journalistic news values and techniques that were employed by the then present day journalists. Prior to the beginning of the Northcliffe Revolution all newspaper advertisements were of a classified nature and were rigidly placed within columns. Northcliffe saw the possibility of development in this area of newspaper composition and so even though attempts to break up the column format were strongly resisted, his Daily Mail newspaper was the first to allow whole page advertisements, with department store Selfridges being the most notable in 1924 (Murdock Golding: 1977: 131).

slaves of the middle passage Essay Example

slaves of the middle passage Essay Example slaves of the middle passage Essay slaves of the middle passage Essay et al. , 2006a. Hemispheres, Neuroscience for Kids [accessed June 7, 2007] http://faculty. washington. edu/chudler/ split. tml. Chudler, E. H. , et al. , 2006b. Sidedness, Neuroscience for Kids [accessed June 7, 2007] http://faculty. washington. edu/chudler/rightl. html. This project is based on an entry to the 2007 California State Science Fair: Hines, K. K. nd R. S. Thurman, 2007. Ballin: The Effect of Hand and Eye Dominance on a Subjects Free Throw Percentage, California State Science Fair Abstract [accessed June 7, 2007] http:// www. usc. edu/CSSF/History/2007/ProJects/S1106. pdf. This website has descriptions and calculators for several statistical tests, including the Students t-test that you can use in this project: Kirkman, T. date unknown. Students t-Tests, Department of Physics, College of St. Benedict St. Johns University [accessed June 7, 2007]http:// www. physics. csbs]u. edu/stats/t-test. html. Materials and Equipment To do this experiment you will need the following materials and equipment: 50-100 volunteers to take hand and eye dominance tests and then shoot free throws; notes: The more subjects you can test, the more reliable your results will be For more information, see the Science Buddies resource, How Many Participants Do I Need? Basketball Basketball court Hand dominance surveys Lab notebook Variations For a more basic experiment on determining right side/left side dominance in a sample population, see the Science Buddies project Are You Left or Right Sided? In this experiment, your hypothesis might have been that, when shooting free throws, the ball would (at least partially) block the dominant eye for shooters with uncrossed hand and eye dominances. Therefore, shooters with crossed hand and eye dominances might be expected to have an advantage. Can you think of a way to measure how much the ball blocks the vision of the dominant eye for each shooter? Can you incorporate this additional data into your analysis? Another approach to this project would be to use actual freethrow shooting statistics for real basketball teams. The trick is that you will need to be able to test (or survey) each player to find out their dominant hand and dominant eye. As in the experiment described above, it would be best to have at least 50-100 participants in your study, so youll need to test (or survey) a lot of players. Each player you include in your study will also need to have a significant number of freethrow attempts over the course of the season, so that you know the freethrow shooting percentage is reliable. What do you think the ffect of crossed hand/eye dominance would be in other sports, e. g. hitting a baseball, archery, target rifle shooting, soccer, or golf? Design an experiment to test your hypothesis. 1. Do your background research so that you are knowledgeable about the terms, concepts, and questions, above. 2. Youll need to recruit 50-100 volunteers for this project. Ideally all of your volunteers will be approximately the same age, and will have roughly the same amount of experience shooting free throws . 3. The simplest way to collect the data for this experiment is to use a separate data sheet for each participant. On each data sheet you will need to collect the following information: a. Name b. Age c. Gender d. Hand dominance e. Eye dominance f. Number of years playing basketball g. Free throw percentage 4. To determine hand dominance, ask or observe: a. Which hand does your subject use for writing? Oust ask your subject to write his or her name. ) b. Which hand does your subject use to throw a ball. Give a ball to your subject and ask him or her to throw it to you. c. Which hand does your subject use to shoot baskets? (Generally when shooting, one hand cradles the ball, and the other hand launches the ball toward the basket. The hand providing the driving force to the ball is the shooting hand. ) d. You could also simply ask each subject if they are right-handed, left-handed or mixed (ask for examples of what they do with each hand). You may want to analyze the data from subjects with mixed hand dominance separately (but you may need a large group of test subjects to get significant results). 5. To determine eye dominance, have the subject do the following (Archeryweb. org, date unknown): a. Extend both hands to arms length in front of you, and put your hands together to make a small triangle between your thumbs and the first knuckle n each hand (see Figure 1 below). The triangle should be roughly 2-3 cm on each side. Figure 1 . The illustration above shows how to make a sighting triangle with your hands to determine which of your eyes is dominant. (Image from Archeryweb. org, date unknown) b. With both eyes open, look through the triangle and center something (e. g. , a doorknob) in the triangle. c. Close your left eye. If the object remains in view, you are right eye dominant. If your hands appear to move off the object and move to the left, then you are left eye dominant. d. To validate the first est, look through the triangle and center the object again with both eyes open. e. Close your right eye. If the object remains in view, you are left eye dominant. If your hands appear to move off the object and move to the right, then you are right eye dominant. f. An alternative method is to assume the same position with your hands, and center the triangle around the object with both eyes open. Now, slowly bring your hands toward your face while continuing to look at the object with both eyes open. When your hands touch your face, the triangle opening should be in front of your dominant eye. g. Repeat the above tests a number of times to satisfy yourself that you are sure which eye is your dominant eye. . Have the subject shoot at least shots). Determine the shooting percentage for each subject: shooting % = 100 * number of shots made / number of shots taken. 7. For each subject, determine whether they have crossed or uncrossed hand and eye dominances. a. Crossed hand and eye dominances would be: left hand/right eye or right hand/left eye. Uncrossed hand and eye dominances would be: le ft hand/left eye or right hand/right eye. 8. Calculate the average shooting percentage for the participants with uncrossed hand nd eye dominances. 9. Calculate the average shooting percentage for the participants with crossed hand and eye dominances. 10. More advanced students should also calculate the standard deviation of the shooting percentage for each group. 11. Make a bar graph to show the average shooting percentage for both groups. Is there any difference between the two groups? 12. More advanced students should also calculate whether any difference found is statistically significant. For example, you could use a t-test to see if any difference between the mean shooting percentage of the two groups is significant (Kirkman, date unknown).

Bioterrorism - Disaster Plan Essay Example | Topics and Well Written Essays - 500 words

Bioterrorism - Disaster Plan - Essay Example In cases of bioterrorism, the Bureau of Emergency Preparedness and Response (BEPR) is described as â€Å"the use, or threatened use, of biological agents to promote or spread fear or intimidation upon an individual, a specific group, or the population as a whole for religious, political, ideological, financial, or personal purposes† (par. 1). The Centers for Disease Control and Prevention (CDC) present various categories for bioterrorism agents and diseases with preparation and planning guidelines detailed and specifically enumerated in their official website for the public’s awareness and guidance (CDC: Emergency Preparedness and Response, 1). In New York City, the disaster plan specifically addressed bioterrorism by stating that â€Å"the City’s Department of Health and Mental Hygiene (DHMH) uses a syndromic surveillance system that monitors emergency room visits, ambulance runs and pharmacy sales† (OEM, 17).

Marketing Assignment Example | Topics and Well Written Essays - 2500 words

Marketing - Assignment Example The purpose of SWOT analysis is to provide a realistic appraisal of the firm and the environment in which it operates. SWOT provides a basis for the formulation of realistic goals and objectives and strategies for their implementation. Without a SWOT analysis the firm's planning process is fatally flawed. Planning is an information-based activity and, without information planning, quickly degenerates into a political exercise in selling individual biases and preconceptions. Further complicating matters is that if SWOT is not essentially conducted, there is no basis upon which to assess progress toward the accomplishment of goals and objectives; and the accountability upon which managerial control is based also quickly degenerates. There are significant benefits to SWOT. By the identification of the strengths and weaknesses of the organization, strategies can be designed to efficiently allocate the organization's resources, hence increasing overall organizational effectiveness. SWOT c an identify profitable opportunities and high-risk ventures that enhance the firm's effectiveness. Preventive measures can be designed to avoid major environmental threats that may save large amounts of resources that might otherwise be required to correct damage from those environmental threats. ... There are several environments in which a firm functions. These environments are the economic environment, the sociopolitical environment, and the technological environment. Each of these environments has important components and implications for the strategic planning process. The economic environment consists of both factor and product markets considerations. The availability of supporting market structures, intermediate goods, labor, and the price levels within these areas will determine the costs of production for the firm. The product market; its relative competitiveness, whether it is expanding or contracting; and its continued viability will determine the ability of the firm to generate revenues from that market. The case presented here examines the crisis and ongoing problems of Marks & Spencer, one of Britain's best known retail brands that has experienced after many years of unbroken success. The case examines the factors that contributed to perhaps the most serious threat that the company has faced in its over 100-year history and identifies the implications for the company's future public relations strategy. Marks & Spencer (M&S) is one of the UK's largest, best-known retailers and their brand has been synonymous with reliability, value and quality for generations. Marks & Spencer has been viewed as setting the standards that other retailers have striven to match over the years and, until recently, was recognized as one of Britain's best-managed companies with an enviable track record of successful growth and profits. The company has consistently been rated as Britain's 'most favored company' in surveys among business leaders. The name

Common Stereotypes in Society Essay Example for Free

Common Stereotypes in Society Essay As a society, we tend to stereotype. Whether our presumption is right or wrong, some common stereotypes are still accepted as truth no matter how much evidence there is proving another point of view. Three common stereotypes I see are those that involve abused women, Blacks and their love of fried chicken and the ability of older people learning foreign languages. Many of these stereotypes are reinforced by cultures and what is commonly seen within their culture. These stereotypes can have a long lasting effect on the people that are judged by the stereotype and a long lasting effect on the perception of those people. When most people think about an abused woman, many see the woman with a black eye not realizing that abuse is more than physical. Verbal and mental abuse are also used to control the victim. In many cases, physical abuse is the latter and verbal and mental abuse is the first type introduced. Although there are many shelters and agencies available to abused women, many believe that these women are too afraid to leave the relationship and are blamed for any further abuse they suffer because they didn’t leave or call the police. On the contrary, â€Å"more than 77 percent of them had self-reported to the police. (Barrett, B. , Nov 2011). In the cases when the women have children, many think that they stay because they do not have the means to provide for their family if they leave the home. Based on a handbook by the Santa Clara Probation department, â€Å"victims of domestic violence leave their abuser seven times on average before they are able to stay on their own† (Prophet, T. , 2006). Many of the abused women are presumed as weak and people in general, do not want to assist a weak person because they will more than likely go back to the situation they were just helped out of. There are many shelters available but the funding needed is scarce due to the previous mentioned fear. The second common stereotype is that all Black people like fried chicken. I was taught in school that any statement that expresses that â€Å"all† of anything is definitely a false statement. This stereotype was started a long time ago, and is probably associated with situations related to slavery. â€Å"The most obvious explanation derives from the historical fact that fried chicken dishes were popular in slave homes on Southern plantations. In many cases, chickens were the only livestock animals that slaves were permitted to raise on their own† (Bering, J. (2011). This just proves that the reason fried chicken is associated with African Americans is not because they enjoy the food so much but it was the only choice they had when it came to what was availbe to them. The other reason there is such a negative connotation associated with fried chicken is because the slavery era itself was not a good time for African Americans (Bering, J. 2011). As an unhealthy and inexpensive food, fried chicken invokes images of poverty, ignorance, sloth, and other racist associations† (Bering, J. 2011). Not only is the mention of fried chicken and African Americans considered negative, it has also been viewed as racist. Advertisers seem to gear their commercials towards the African American community when advertising for fried chicken. Mary J. Blige received a lot of flack for being in a Burger King commercial advertising their New Crispy Strips Tortilla Wraps. The commercial was eventually pulled from rotation due to the backlash received. Other high profile individuals have also been targeted by the chicken industry, including President Obama. Although it’s no secret that these people do enjoy fried chicken, associating these people with the food generated a negative or racial tone. There is nothing wrong with these people liking fried chicken, as there are many other racial groups that also enjoy this cuisine. The third common stereotype would be the idea that older adults will have a harder time learning foreign languages when compared to younger children. One of the reasons for this stereotype can be attributed to the older adult and the teacher, they have doubts about their ability to learn a foreign language. Although most people have accepted the generalization of learning as â€Å"the younger the better† (Schleppegrell, M. , 1987), this is not the case when it comes to learning language. There have been studies that have determined that aging does not decline a person’s learning ability. The way older adults learn a new skill is the only adjustments that need to be made. These studies also show that older adults learn at a more rapid rate than children (Krashen, Long, and Scarcella, 1979). There are two reasons why being a poor language learner is attributed to adults, and those are â€Å"a theory of the brain and how it matures, and classroom practices that discriminate against the older learner† (Schleppegrell, M. , 1987). The critical period hypothesis that was put forth in the 1960s was based on then-current theories of brain development, and argued that the brain lost cerebral plasticity after puberty, making second language acquisition more difficult as an adult than as a child (Lenneberg, 1967). Due to advances in the study of neurology, it has been determined that adults have superior language learning capabilities. These studies and facts should dispel any accepted stereotypes related to older adults and their ability to learn foreign languages. One thing that is common amongst all of these stereotypes is that the â€Å"victim† has accepted these stereotypes to be true and doesn’t challenge any of the information that would affirm or deny such claims. This could also be the first step into getting some of these stereotypes removed from our culture so that people are able to benefit positively and not have to worry about any negative impacts from doing activities that are natural.

Differences in Gays and Lesbians Essay -- Health, Diseases, HIV/AIDS

Differences in Gays and Lesbians HIV/AIDS is one of the leading causes of death according to the World Health Organization in 2004. Imagine the numbers of infection and death have steadily been increasing over the years, it probably has moved up in ranking. HIV is commonly transmitted by bodily fluids, but it is more highly transmitted when men have sex with men. I will be discussing the different variables that come into effect when gay men and lesbians are transmitted with HIV and how to avoid it. Gay, Bi sexual , and other males that have sex with men are , â€Å"approximately 2% of the US population, yet are the population most severely affected by HIV and are the only risk group in which new HIV infections have been increasing steadily since the early 1990s,†(CDC, 2006). In the year of 2006 in the United States , males who have sex with other males where accounted as more than half of the new HIV infections , â€Å"53% ,† (CDC, 2006). Males who have sex with males are known has MSM , MSM with previous known history of injection drug use were an additional, â€Å"4% of new infections,† (CDC, 2006). Towards the end of 2006 , more than half of the 53% were MSM or MSM that used injection drugs, accounted for the population living with HIV in the United States. The beginning of the epidemic in the United States the MSM have been a consistent representative of the biggest percentage of people diagnosed with AIDS and those living with the diagnoses. They sti ll remain the a big part of HIV and are learning different ways in remaining HIV free. The study was able to break up what ethnicity of homosexuals are getting infected and what are the age groups, the age groups are broken into 13-29, then 30-39, and 40-49. First the Caucasians accounte... ...ailable, one can take out penis before ejaculation. Oral sex on the anus should also use a dental damn in order to avoid fluids. Sharing sex toys between lesbians and males can be very risky such as a dildo , it can contain vaginal fluids, semen, faeces or blood on them. Make sure to keep them clean and to clean they very well every time. Also rough sex can lead to bleeding or breaks or cut in the lining of vagina or anus is very risky due to bodily fluids coming out. Mutual masturbation can lead to contraction of HIV if there is a wound on the hand of person performing it. If the sexual partner is an acquaintance the hands and fingers should be examined. For males penis to anus penetration HIV can be avoided by latex condom, there is still risk of infection. Making sure there is lubricant and anus is soft before entering is a good way to avoid bleeding and tares.

Culture in Sports

Sports have contributed to the building of civilizations and can be seen as one of he pillars upon which the human civilization was built. Those who belittle of the role of sports in people's history and culture are not right. The evidence to the role sports played in human culture is clear-cut in the human history. The Roman empire is one of the greatest empires in which sports flourished and was annually celebrated in the Olympic games that set off BC in Olympia in Greece. The role of the Olympic games as one cultural element can never be denied in gathering people.This was assured once again when the new Olympic games was set off again In the nineteenth entry. Herein, It can be mentioned that stadiums and sports halls became the temples of culture and sportsmen became the bearers of the highest cultural values(Dun]a, et al, 2007). The issue of the relationship between sport and culture Is really awkward because lots believed that sports cannot be part of the culture of any nation. However, this article is specifically focusing on showing that sports are nothing but an original part of the culture of nations.This article has been decided on to shedding light on culture , its definitions, sports as a component of culture, the ultra of sport in Europe, culture of sport in The Middle East and the culture of sport in Africa because I myself have a strong belief that sports contributed and is till contributing to the culture of any country. This is in addition to discovering that there is very little literature focusing on sport as an element of culture and the relation between culture and sport especially in the MEAN (Middle East and North Africa) region In spite of the so many achievement that have been made by sport and sportsmen In this region.Definition of culture: A variety of definitions for culture were provided over years. However, each definition represents the personal point of view of the reviewer that provides the definition . Kookier and Chuckhole su ggested a number of definitions that exceeded 200 definitions for the concept of culture in their book, â€Å"Culture: A Critical Review of Concepts and Definitions† (Kookier and Chuckhole, 1952). Howard & Sheet (1969), stated that culture refers to the collective mental programming which people in a society have.Their definition supposes that almost all the Individual's activities are directed by his or her own culture and sport Is certainly one of those activities. According to Hawkins et al. 1983) culture was defined as â€Å"That complex whole which Includes knowledge, beliefs, arts, law, morals, customs and any other capableness and habits acquired by man as a member of society. † It is important to show here that regular way so it is one part of the culture.To others culture can be defined as â€Å"A way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed alo ng by communication and imitation from one generation to the next. † When culture is related to one country, it is to be called national culture. When it is related to one division of a country or community, it can be called sub-culture. When it is concerned with an organization, it is called corporate culture. People are not born with their cultures, but culture is to be acquired and learned.Sports and culture: It is believed that sports have become a part of culture because some cultures always play a type of a sport that they like. They may have invented some kind of sport and always played it. Let us take one popular example which is the cultural sport of one of the most advanced nations all over the world . Let is the USA. The Americans believe hat one very important part of their culture is the sport of baseball. We can ask any American: boy, girl, old man, student, scientist, or whatever comes to our minds. What is your favorite sport? And nine of each ten will certainl y reply Baseball. But, Why?Because it is their cultural sport. They invented it and lived with it. Baseball and all its components have become part of everyday USA inhabitants' life. â€Å"Baseball remains a uniquely American art, a celebration of folk culture†. Sport and culture in Europe: It has always been known that Europe is nothing but a mix of so many cultures. In other words, the European culture can be described as a chain of overlapping cultures. It is a mix of the East and The west, of the many religious attitudes, of the many political movements of the many arts and sports†¦ Etc. The Europeans are by nature traditionalist in a frame of freedom.The European nations are several and almost every country or region has its own culture. Each region in Europe is said to be well-known from the others by its type of music, literature, food, clothes, language and if they speak the same language, they have different dialects and accents. Sport is also another part that distinguishes Europe from any other part of the world. Sport in Europe is as very old as its culture. We can say that sport has been an important fact in each part in the European cultural expression. In their culture children from the age of 10 have to go to any kind of sport academy to learn the basics of sport.So that when they grow up, they don't have the trouble of adapting to it. Many sports were established by the time of Ancient Greece. Sports in Greece which is the main part of the European culture became such a very important part of heir culture They invented the Olympic Games, which is the most important sports event all over the world and where all the different cultural trends meet. Football is another cultural aspect of the European everyday life. It is almost impossible to find a young man or woman in Europe who doesn't know about football and who has a team to support.Football was introduced in its modern issue in Britain, that land of football in the nineteenth cen tury. The Europeans think that Football is not only the most popular sport in many regions of Europe as well as the world but also a social, ancient continent. Football is the most important part of the European sports culture. They follow it eagerly and practice it regularly. European sports and especially football has a huge influence on other parts of the world as well as its influence on the other elements of the European culture. Sports in Europe dominate the economies of the old continent, dominate its music, dance and food.People eat what the football stars eat and wear what they wear. Football decides to a large extent when marriage ceremonies are held †¦ Etc. As a result of their professional sports. Europeans or people who are involved in their sports, view it as a Job. Which means that the players have to play in any kind of circumstance . Famous as it is with all the forms of sports and well known of the Olympic Games as it is European sports are one main component of its culture. The way people view sports and their importance arises several questions in the minds of those who are unaware of the importance of sport.The Europeans always think of sports as the gateway to health and fitness. Sport is an everyday habit that must be practiced by those who are willing to feel healthy. And those represent the huge majority of those who live there. Sports culture in the Middle East: The Middle East is the area that includes both of Western Asia and Northern Africa. It includes all the Arab countries. The culture of this area is so rich and has its roots thousands of years ago in the Islamic civilization and pre-LULAS as well. The culture of the Middle East countries is unique.They have their very traditionalist and restrictive way of living, clothing, music. Sports for people in the Middle East region never was of that importance that I have Just mentioned about it in Europe. It has always been believed that women are not allowed to practice sports b ecause it can be shame that a woman get dressed in short clothes, run, Jump and kick. In the Middle East Area many believes really existed about sport and were inherited to the generations to follow. Some regions considered sports is merely a waste of time.People there never seemed interested to do sports. The tough living conditions in most of the Middle East area was behind there deliberate negligence for sports till very near decades. The only sports that were done there were horse riding, hunting, wining and running. These sports mainly suited the nature of the desert and sea environments that exist in this region. However, Islam urged people to practice sports and to teach them to their children. Horse riding as one of the traditional and cultural sports in the Middle east has a very cultural and traditional root in the area.It is worth mentioning that horse riding developed gradually till it became one of the most popular and well-known sports for its achievements. It is known that people used horses in the early days for transportation of their goods and items. With the appearance of vehicles and the gradual disregard towards horses as transports , people began to focus on using their horses in races, and Jumping barriers. These two cultural and traditional sports have their roots in the Middle East area and refer to the greatness of the area.This was behind the natural lead for the Arabian champions in these ports. The Islamic culture that spread all over the Middle East area encourages people to practice sports at all levels under conditions of following restrictions imposed by the societies on women's practicing of sports and the way in which people of the Middle East live. It can be noticed that in the recent times many societies of the Middle east began to witness a cultural change due to the dealings and the follow up to Western and their cultural practices.Many people changed their culture and began to get new concepts and attitudes towards sport s. These concepts are said to be set in their own minds and habits and are going slowly to be part of their culture. These changes are supposed to focus mainly on the attitudes towards culture. But by the time we witnessed a great change in the Arabian mentality and attitudes in a way that gave the opportunities to those women to racist and participate in sports teams, these women were also allowed to compete internationally and there are champions whose achievements are unique .IANAL Al- Metalwork is the Moroccan runner who might have added to the culture of the sports in The Middle east area when she won an Olympic Medal in the 400 meters running competition in Los Angelo 1984 Olympic games. Football is said to be one of the most favorite sports in the Middle East area. Many national teams in The ME region have made a lot of achievements by participating in the Football World cup. People are crazy about football and follow their teams whenever they go and purport by their hearts.T his proves that people of the Middle East face such as the cultural restrictions or the difficult life conditions in such countries as Egypt, they support and practice sports eagerly. Culture and sport in Africa: It can easily be noticed that the African culture is really exciting. Each African nation includes variable and different mixtures of cultures that belong to each tribe. Each African nation is found to include various tribes whose languages and lifestyle are completely different from even the neighboring tribes. Countries as small as Uganda have more than 30 tribes.The South of Africa has been found to be totally different from The North of Africa in some parts of culture and any other important factor. In the North of Africa, there had been , many civilization. Countries of northern Africa are places where cultures were brought up since the early days of humanity. Egypt is one place where culture is found everywhere in people's clothes, food, music, sports, language and so The culture of sport in North Africa is inherited. People practice sports everyday and without any restrictions. Of course there are some factors that control the society, however sports are allowed everywhere to everyone.In Libya Morocco, Algeria and Tunisia sports have been known before lots of things. Football is the most popular sport there attracts millions of practitioners. Sport as a culture is the most dominant idea in the South of Africa. Sports there is something practiced by nature . Due to the nature of life in South Africa, people have to run, Jump, hit and kick to earn their living. They are practicing sports by nature there. In a country such as South Africa which is an apparent mixture of cultures Sport is a great way to unite South Africans different cultural groups.However, efferent sports enjoy different cultural fan bases (soccer is mostly black-dominated, rugby mostly Afrikaner-dominated and cricket mostly English-dominated). Africans tested and if they are tal ented enough, the clubs or the any kind of sports institute will take them and develop them to be top class players. All in all, African nations have always been known for their poverty. People work from hand to mouth. The opportunities they have to practice sports are rare. And in case they have opportunities to practice any sport, this sport must be inexpensive and costs them nothing at the same time.Culturally, this was behind the nature of sports the African rate used to practice. Due to the tough nature of the continent that is characterized by altitudes , long costs, deserts and the forests, people have those very strong bodies and large lungs that enable them to play athletics especially running races, spear throwing, high Jump, all those sports. The Africans are said to excel in these sports and practice them easily and natural because they do not cost them any money and brings them high profits. These sports are encouraged in the African cultures and have roots in their her itage especially those very poor countries of theSouth such as Kenya, Ethiopia, Uganda, Nigeria†¦. Etc. Conclusion: To conclude, cultures have always been referred to as the way in which people live, their norms, values, habits, food, costumes, languages, music and even their sports. This shows the importance of sport as one of the elements composing culture and one of the elements that contribute to the process of making humanity, civilization and the style of people's life . And since sports are regarded as something that is shared between a lot of cultures, it is important for the survival of these cultures and the individuals that belong to these cultures.The regions that have been discussed in this articles have things in common when we talk sports. They have all witnessed the importance of practicing sports for the good of the people's fitness and well- being. People who belong to these cultures have never gone without sports and admitted that sport is a must and its exis tence in their lives cannot be denied. However, certain differences do exist between these cultures when we stress the element of sport in this culture. Europe seems to be the most moderate place where sports are practiced without restrictions.People of Europe clearly and biblically admit the importance of sports for their own good. We can rarely find any European who does not practice sports in his everyday life routine. Europeans know and appreciate the role of sports and confess it is part or the main part of their culture. It is alleged at the same stage that their work organization in their organizational culture appreciate and encourages the roles of sport in their individuals' lives. On the other hand Africa and the ME areas have certain things in common when we refer to the role of sports in their culture.Both of them have apparent reference to sports in their ancient cultures and heritages. They both have tough living conditions apart from the ICC states. Sports in the Afri can culture depends on the nature of peoples' lives that is tough. Due to the nature of land and swimming, mountains, altitudes and cost, the Africans excelled in running swimming and jumping. People of the Middle East area especially those of the ICC area have long rooted cultural spots . Horse riding is widely and culturally celebrated and practiced. The Islamic teachings direct people there to teach their children such sports.